Analysis
NAICS 722410 is the 2022 national industry for drinking places (alcoholic beverages), part of 72241 (Drinking Places (Alcoholic Beverages)). Census lists 10 example activities under it in the official index.
County Business Patterns counts 40,835 US establishments in this code in 2023, employing 432,542 people at an average annual payroll of $25,612 per employee (2nd percentile of national industries). 39% of the establishments have fewer than five employees, which is close to the national mix.
Census lists 5 related activities that belong elsewhere, most often in 72251, 813410, 445320 and 713990. Businesses that do several things are classified by their primary activity, the one that generates the most value, so check those boundaries before settling on this code.
Its index entries, the activities Census uses to assign businesses to this code, include alcoholic beverage drinking places, bars (i.e., drinking places), alcoholic beverage, brew pubs, primarily serving alcoholic beverages for… and cocktail lounges, among 10 in all.
For example, preparing and serving alcoholic beverages (i.e., not known as bars or taverns) and providing food services to patrons are classified in 72251 (Restaurants and Other Eating Places) instead.
Official definition
This industry comprises establishments known as bars, taverns, nightclubs, or drinking places primarily engaged in preparing and serving alcoholic beverages for immediate consumption. These establishments may also provide limited food services.
Source: US Census Bureau, NAICS 2022 Manual.
Not this code if…
| The business mainly does | Use instead |
|---|---|
| Preparing and serving alcoholic beverages (i.e., not known as bars or taverns) and providing food services to patrons | 72251 Restaurants and Other Eating Places |
| Operating a civic or social association with a bar for their members | 813410 Civic and Social Organizations |
| Retailing packaged alcoholic beverages not for immediate consumption on the premises | 445320 Beer, Wine, and Liquor Retailers |
| Operating nightclubs or dance clubs without selling alcoholic beverages | 713990 All Other Amusement and Recreation Industries |
| Manufacturing brewery, winery, and distillery products | 3121 Beverage Manufacturing |
Index entries (10)
- Alcoholic beverage drinking places
- Bars (i.e., drinking places), alcoholic beverage
- Brew pubs, primarily serving alcoholic beverages for immediate consumption
- Cocktail lounges
- Discotheques, alcoholic beverage
- Drinking places (i.e., bars, lounges, taverns), alcoholic
- Lounges, cocktail
- Nightclubs, alcoholic beverage
- Tap rooms (i.e., drinking places)
- Taverns (i.e., drinking places)