Analysis
NAICS 813212 is the 2022 national industry for voluntary health organizations, part of 81321 (Grantmaking and Giving Services). Census lists 5 example activities under it in the official index.
County Business Patterns counts 4,111 US establishments in this code in 2023, employing 57,356 people at an average annual payroll of $88,571 per employee (76th percentile of national industries). 57% of the establishments have fewer than five employees, which is close to the national mix.
By establishments it ranks 3rd of the 3 codes at this level within Grantmaking and Giving Services, with 18.9% of them.
Between 2018 and 2023 the number of establishments fell 11% and employment fell 3%. The 2018 count used NAICS 2017, so part of a large move can come from codes being redefined rather than from businesses opening or closing.
Census lists 5 related activities that belong elsewhere, most often in 813219, 561499, 561422 and 813211. Businesses that do several things are classified by their primary activity, the one that generates the most value, so check those boundaries before settling on this code.
Its index entries, the activities Census uses to assign businesses to this code, include disease awareness fundraising organizations, disease research (e.g., cancer, heart) fundraising…, health research fundraising organizations and health research fundraising using a crowdfunding platform…, among 5 in all.
Official definition
This U.S. industry comprises establishments primarily engaged in raising funds for health related research, such as disease (e.g., heart, cancer, diabetes) prevention, health education, and patient services.
Illustrative Examples:
Disease awareness fundraising organizations Health research fundraising organizations Voluntary health organizations Disease research (e.g., heart, cancer) fundraising organizations
Source: US Census Bureau, NAICS 2022 Manual.
Not this code if…
| The business mainly does | Use instead |
|---|---|
| Raising funds for a wide range of social welfare activities, such as educational, scientific, cultural, or health | 813219 Other Grantmaking and Giving Services |
| Organizing and conducting charitable fundraising campaigns on a contract or fee basis | 561499 All Other Business Support Services |
| Providing telemarketing services | 561422 Telemarketing Bureaus and Other Contact Centers |
| Establishments known as grantmaking foundations or charitable trusts | 813211 Grantmaking Foundations |
| Conducting health research | 54171 Research and Development in the Physical, Engineering, and Life Sciences |
Index entries (5)
- Disease awareness fundraising organizations
- Disease research (e.g., cancer, heart) fundraising organizations
- Health research fundraising organizations
- Health research fundraising using a crowdfunding platform (except on a contract or fee basis)
- Voluntary health organizations