Analysis
NAICS 445291 is the 2022 national industry for baked goods retailers, part of 44529 (Other Specialty Food Retailers). Census lists 1 example activities under it in the official index.
County Business Patterns counts 2,554 US establishments in this code in 2023, employing 17,776 people at an average annual payroll of $24,126 per employee (1st percentile of national industries). 56% of the establishments have fewer than five employees, which is close to the national mix.
By establishments it ranks 2nd of the 2 codes at this level within Other Specialty Food Retailers, with 21.1% of them.
Between 2018 and 2023 the number of establishments fell 12% and employment fell 22%. The 2018 count used NAICS 2017, so part of a large move can come from codes being redefined rather than from businesses opening or closing.
For example, preparing and/or serving snack foods (e.g., doughnuts, bagels, ice cream, popcorn) for immediate consumption on or near the premises are classified in 722515 (Snack and Nonalcoholic Beverage Bars) instead.
Census lists 2 related activities that belong elsewhere, most often in 722515 and 311811. Businesses that do several things are classified by their primary activity, the one that generates the most value, so check those boundaries before settling on this code.
Official definition
This U.S. industry comprises establishments primarily engaged in retailing baked goods not for immediate consumption and not made on the premises.
Source: US Census Bureau, NAICS 2022 Manual.
Not this code if…
| The business mainly does | Use instead |
|---|---|
| Preparing and/or serving snack foods (e.g., doughnuts, bagels, ice cream, popcorn) for immediate consumption on or near the premises | 722515 Snack and Nonalcoholic Beverage Bars |
| Retailing baked goods made on the premises but not for immediate consumption | 311811 Retail Bakeries |
Index entries (1)
- Baked goods (not made on premises) stores