Analysis
NAICS 311811 is the 2022 national industry for retail bakeries, part of 31181 (Bread and Bakery Product Manufacturing). Census lists 1 example activities under it in the official index.
Between 2018 and 2023 the number of establishments grew 29% and employment rose 10%. The 2018 count used NAICS 2017, so part of a large move can come from codes being redefined rather than from businesses opening or closing.
County Business Patterns counts 9,219 US establishments in this code in 2023, employing 87,547 people at an average annual payroll of $27,296 per employee (2nd percentile of national industries). 48% of the establishments have fewer than five employees, which is close to the national mix.
By establishments it ranks 1st of the 3 codes at this level within Bread and Bakery Product Manufacturing, with 75% of them.
Census lists 4 related activities that belong elsewhere, most often in 445291, 722515, 311812 and 311821. Businesses that do several things are classified by their primary activity, the one that generates the most value, so check those boundaries before settling on this code.
For example, retailing bakery products not for immediate consumption made elsewhere are classified in 445291 (Baked Goods Retailers) instead.
Official definition
This U.S. industry comprises establishments primarily engaged in retailing bread and other bakery products not for immediate consumption made on the premises from flour, not from prepared dough.
Source: US Census Bureau, NAICS 2022 Manual.
Not this code if…
| The business mainly does | Use instead |
|---|---|
| Retailing bakery products not for immediate consumption made elsewhere | 445291 Baked Goods Retailers |
| Preparing and selling bakery products (e.g., cookies, pretzels) for immediate consumption | 722515 Snack and Nonalcoholic Beverage Bars |
| Manufacturing fresh or frozen breads and other fresh bakery (except cookies and crackers) products | 311812 Commercial Bakeries |
| Manufacturing cookies and crackers | 311821 Cookie and Cracker Manufacturing |
Index entries (1)
- Bakeries with baking from flour on the premises, retailing not for immediate consumption