Analysis
NAICS 459120 is the 2022 national industry for hobby, toy, and game retailers, part of 45912 (Hobby, Toy, and Game Retailers). Census lists 6 example activities under it in the official index.
Census lists 8 related activities that belong elsewhere, most often in 459999, 449210, 459510 and 459130. Businesses that do several things are classified by their primary activity, the one that generates the most value, so check those boundaries before settling on this code.
Its index entries, the activities Census uses to assign businesses to this code, include craft supply stores (except needlecraft), hobby shops, magic supply stores and pottery (unfinished pottery to be painted by customer on…, among 6 in all.
For example, retailing artists' supplies or collectors' items (except used rare collectors' items), such as coins, stamps, autographs, and cards are classified in 459999 (All Other Miscellaneous Retailers) instead.
County Business Patterns publishes no national count for it, either because the code is out of the survey's scope or because the figures are suppressed to protect individual businesses.
Official definition
This industry comprises establishments primarily engaged in retailing new toys, games, and hobby and craft supplies (except needlecraft).
Source: US Census Bureau, NAICS 2022 Manual.
Not this code if…
| The business mainly does | Use instead |
|---|---|
| Retailing artists' supplies or collectors' items (except used rare collectors' items), such as coins, stamps, autographs, and cards | 459999 All Other Miscellaneous Retailers |
| Retailing new gaming software, including downloadable software (without publishing) | 449210 Electronics and Appliance Retailers |
| Retailing used toys, games, and hobby supplies or used rare collectors' items, such as coins, stamps, autographs, and cards | 459510 Used Merchandise Retailers |
| Retailing new sewing supplies, fabrics, and needlework accessories | 459130 Sewing, Needlework, and Piece Goods Retailers |
| Retailing new musical instruments and supplies | 459140 Musical Instrument and Supplies Retailers |
| Publishing gaming sites | 513 Publishing Industries |
| Streaming games without publishing | 516210 Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers |
| Renting prerecorded gaming digital video discs (DVDs) | 532282 Video Tape and Disc Rental |
Index entries (6)
- Craft supply stores (except needlecraft)
- Hobby shops
- Magic supply stores
- Pottery (unfinished pottery to be painted by customer on premises) stores
- Toy stores
- Toy stores, electronic