Analysis
NAICS 532282 is the 2022 national industry for video tape and disc rental, part of 53228 (Other Consumer Goods Rental). Census lists 7 example activities under it in the official index.
Between 2018 and 2023 the number of establishments fell 74% and employment fell 73%. The 2018 count used NAICS 2017, so part of a large move can come from codes being redefined rather than from businesses opening or closing.
County Business Patterns counts 390 US establishments in this code in 2023, employing 3,003 people at an average annual payroll of $49,112 per employee (16th percentile of national industries). 72% of the establishments have fewer than five employees, which marks it as a small-business industry.
By establishments it ranks 5th of the 5 codes at this level within Other Consumer Goods Rental, with 3.4% of them.
Census lists 5 related activities that belong elsewhere, most often in 532210, 449210, 51213 and 516210. Businesses that do several things are classified by their primary activity, the one that generates the most value, so check those boundaries before settling on this code.
Its index entries, the activities Census uses to assign businesses to this code, include cassette, prerecorded video, rental, computer video game rental, laser disc, video, rental and video disc rental for home electronic equipment (e.g., DVD), among 7 in all.
Official definition
This U.S. industry comprises establishments primarily engaged in renting prerecorded video tapes and discs for home electronic equipment, including renting through vending machines.
Source: US Census Bureau, NAICS 2022 Manual.
Not this code if…
| The business mainly does | Use instead |
|---|---|
| Renting video gaming consoles, video recorders, and media players | 532210 Consumer Electronics and Appliances Rental |
| Retailing prerecorded video discs (e.g., DVDs) | 449210 Electronics and Appliance Retailers |
| Theatrical distribution of motion pictures and videos | 51213 Motion Picture and Video Exhibition |
| Providing video streaming distribution services or operating Internet gaming sites without publishing | 516210 Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers |
| Publishing video games and other software | 513210 Software Publishers |
Index entries (7)
- Cassette, prerecorded video, rental
- Computer video game rental
- Laser disc, video, rental
- Video disc rental for home electronic equipment (e.g., DVD)
- Video game rental
- Video tape rental for home electronic equipment (e.g., VCR)
- Video tape rental stores