Analysis
NAICS 5323 is the 2022 industry group for general rental centers, part of 532 (Rental and Leasing Services).
It has only one more detailed code, 532310, which covers exactly the same activities; the definition, index entries and statistics are on that page.
County Business Patterns counts 2,725 US establishments in this code in 2023, employing 19,738 people at an average annual payroll of $59,025 per employee (31st percentile of national industries). 51% of the establishments have fewer than five employees, which is close to the national mix.
By establishments it ranks 4th of the 4 codes at this level within Rental and Leasing Services, with 5.2% of them.
Between 2018 and 2023 the number of establishments fell 11% and employment fell 2%. The 2018 count used NAICS 2017, so part of a large move can come from codes being redefined rather than from businesses opening or closing.