Analysis
NAICS 53231 is the 2022 NAICS industry for general rental centers, part of 5323 (General Rental Centers).
It has only one more detailed code, 532310, which covers exactly the same activities; the definition, index entries and statistics are on that page.
County Business Patterns counts 2,725 US establishments in this code in 2023, employing 19,738 people at an average annual payroll of $59,025 per employee (31st percentile of national industries). 51% of the establishments have fewer than five employees, which is close to the national mix.
Between 2018 and 2023 the number of establishments fell 11% and employment fell 2%. The 2018 count used NAICS 2017, so part of a large move can come from codes being redefined rather than from businesses opening or closing.
Official definition
See industry description for 532310.
Source: US Census Bureau, NAICS 2022 Manual.