7121

Analysis

NAICS 7121 is the 2022 industry group for museums, historical sites, and similar institutions, part of 712 (Museums, Historical Sites, and Similar Institutions). Census lists 64 example activities under it in the official index.

County Business Patterns counts 8,178 US establishments in this code in 2023, employing 154,570 people at an average annual payroll of $45,647 per employee (13th percentile of national industries). 53% of the establishments have fewer than five employees, which is close to the national mix.

Across its national industries Census lists 64 index entries; typical ones are art galleries (except retail), archeological sites (i.e., public display), animal exhibits, live and bird sanctuaries.

It splits into 4 more detailed codes. The largest by establishments is 71211 (Museums) with 5,480.

Its more detailed codes are 71211 Museums (5,480 establishments), 71212 Historical Sites (1,120 establishments), 71213 Zoos and Botanical Gardens (781 establishments) and 71219 Nature Parks and Other Similar Institutions (797 establishments).

Between 2018 and 2023 the number of establishments grew 6% and employment fell 2%. The 2018 count used NAICS 2017, so part of a large move can come from codes being redefined rather than from businesses opening or closing.