Analysis
NAICS 81219 is the 2022 NAICS industry for other personal care services, part of 8121 (Personal Care Services). Census lists 26 example activities under it in the official index.
Between 2018 and 2023 the number of establishments grew 30% and employment rose 16%. The 2018 count used NAICS 2017, so part of a large move can come from codes being redefined rather than from businesses opening or closing.
County Business Patterns counts 34,344 US establishments in this code in 2023, employing 196,500 people at an average annual payroll of $30,864 per employee (4th percentile of national industries). 65% of the establishments have fewer than five employees, which marks it as a small-business industry.
By establishments it ranks 2nd of the 2 codes at this level within Personal Care Services, with 21.4% of them.
Census lists 5 related activities that belong elsewhere, most often in 81211, 71394, 81299 and 72111. Businesses that do several things are classified by their primary activity, the one that generates the most value, so check those boundaries before settling on this code.
Across its national industries Census lists 26 index entries; typical ones are diet centers, non-medical and aqua therapy services, non-medical.
Official definition
This industry comprises establishments primarily engaged in providing personal care services (except hair, nail, facial, or nonpermanent makeup services).
Illustrative Examples:
Day spas Depilatory or electrolysis (i.e., hair removal) salons Permanent makeup salons Ear piercing services Steam baths Hair replacement (except by offices of physicians) or weaving services Tanning salons Tattoo parlors Non-medical diet and weight reducing centers
Source: US Census Bureau, NAICS 2022 Manual.
Not this code if…
| The business mainly does | Use instead |
|---|---|
| Providing hair, nail, facial, or nonpermanent makeup services | 81211 Hair, Nail, and Skin Care Services |
| Operating physical fitness facilities | 71394 Fitness and Recreational Sports Centers |
| Providing personal fitness training services without operating a fitness facility | 81299 All Other Personal Services |
| Operating health resorts and spas that provide lodging | 72111 Hotels (except Casino Hotels) and Motels |
| Providing medical or surgical hair replacement, weight reduction, or massage therapy services | 62 Health Care and Social Assistance |
Index entries (26)
- Diet centers, non-medical
- Aqua therapy services, non-medical