Analysis
NAICS 812191 is the 2022 national industry for diet and weight reducing centers, part of 81219 (Other Personal Care Services). Census lists 4 example activities under it in the official index.
County Business Patterns counts 2,481 US establishments in this code in 2023, employing 12,955 people at an average annual payroll of $32,228 per employee (6th percentile of national industries). 64% of the establishments have fewer than five employees, which marks it as a small-business industry.
Between 2018 and 2023 the number of establishments fell 17% and employment fell 42%. The 2018 count used NAICS 2017, so part of a large move can come from codes being redefined rather than from businesses opening or closing.
By establishments it ranks 2nd of the 2 codes at this level within Other Personal Care Services, with 7.2% of them.
Its index entries, the activities Census uses to assign businesses to this code, include diet centers, non-medical, diet workshops, weight loss centers, non-medical and weight reducing centers, non-medical.
Census lists 4 related activities that belong elsewhere, most often in 713940, 812990, 721110 and 62. Businesses that do several things are classified by their primary activity, the one that generates the most value, so check those boundaries before settling on this code.
Official definition
This U.S. industry comprises establishments primarily engaged in providing non-medical services to assist clients in attaining or maintaining a desired weight. The sale of weight reduction products, such as food supplements, may be an integral component of the program. These services typically include individual or group counseling, menu and exercise planning, and weight and body measurement monitoring.
Source: US Census Bureau, NAICS 2022 Manual.
Not this code if…
| The business mainly does | Use instead |
|---|---|
| Operating physical fitness facilities | 713940 Fitness and Recreational Sports Centers |
| Providing personal fitness training services without operating a fitness facility | 812990 All Other Personal Services |
| Operating health resorts and spas that provide lodging | 721110 Hotels (except Casino Hotels) and Motels |
| Providing medical or surgical weight reduction | 62 Health Care and Social Assistance |
Index entries (4)
- Diet centers, non-medical
- Diet workshops
- Weight loss centers, non-medical
- Weight reducing centers, non-medical