Analysis
NAICS 812199 is the 2022 national industry for other personal care services, part of 81219 (Other Personal Care Services). Census lists 22 example activities under it in the official index.
Between 2018 and 2023 the number of establishments grew 36% and employment rose 25%. The 2018 count used NAICS 2017, so part of a large move can come from codes being redefined rather than from businesses opening or closing.
County Business Patterns counts 31,863 US establishments in this code in 2023, employing 183,545 people at an average annual payroll of $30,768 per employee (4th percentile of national industries). 66% of the establishments have fewer than five employees, which marks it as a small-business industry.
By establishments it ranks 1st of the 2 codes at this level within Other Personal Care Services, with 92.8% of them.
Census lists 6 related activities that belong elsewhere, most often in 812111, 812112, 812113 and 812191. Businesses that do several things are classified by their primary activity, the one that generates the most value, so check those boundaries before settling on this code.
Its index entries, the activities Census uses to assign businesses to this code, include aqua therapy services, non-medical, baths, steam or turkish, color consulting services (i.e., personal care services) and day spas, among 22 in all.
Official definition
This U.S. industry comprises establishments primarily engaged in providing personal care services (except hair, nail, facial, nonpermanent makeup, or non-medical diet and weight reducing services).
Illustrative Examples:
Day spas Depilatory or electrolysis (i.e., hair removal) salons Saunas Ear piercing services Steam baths Hair replacement (except by offices of physicians) or weaving services Tanning salons Tattoo parlors Permanent makeup salons
Source: US Census Bureau, NAICS 2022 Manual.
Not this code if…
| The business mainly does | Use instead |
|---|---|
| Cutting, trimming, and styling men's and boys' hair (known as barber shops or men's hair stylist shops) | 812111 Barber Shops |
| Providing hair, facial, or nonpermanent makeup services (except establishments known as barber shops or men's hair stylist shops) | 812112 Beauty Salons |
| Nail care services | 812113 Nail Salons |
| Providing non-medical diet and weight reducing services | 812191 Diet and Weight Reducing Centers |
| Operating health resorts and spas that provide lodging | 721110 Hotels (except Casino Hotels) and Motels |
| Providing medical or surgical hair replacement, weight reduction, or massage therapy services | 62 Health Care and Social Assistance |
Index entries (22)
- Aqua therapy services, non-medical
- Baths, steam or turkish
- Color consulting services (i.e., personal care services)
- Day spas
- Depilatory (i.e., hair removal) salons
- Ear piercing services
- Electrolysis (i.e., hair removal) salons
- Eyebrow threading services
- Hair removal (i.e., depilatory, electrolysis, laser, waxing) services
- Hair replacement services (except by offices of physicians)
- Hair weaving services
- Makeup salons, permanent
- Massage wellness spas/centers
- Microblading tattoo services
- Saunas
- Scalp treating services
- Steam baths
- Sun tanning salons
- Tanning salons
- Tattoo parlors
- Turkish bathhouses
- Turkish baths