Analysis
NAICS 459110 is the 2022 national industry for sporting goods retailers, part of 45911 (Sporting Goods Retailers). Census lists 20 example activities under it in the official index.
Census lists 9 related activities that belong elsewhere, most often in 441210, 441227, 441222 and 458210. Businesses that do several things are classified by their primary activity, the one that generates the most value, so check those boundaries before settling on this code.
Its index entries, the activities Census uses to assign businesses to this code, include athletic equipment and supply stores (including uniforms), bicycle (except motorized) shops, bowling equipment and supply stores and camping and hiking equipment stores, among 20 in all.
For example, retailing new or used truck campers and camping trailers are classified in 441210 (Recreational Vehicle Dealers) instead.
County Business Patterns publishes no national count for it, either because the code is out of the survey's scope or because the figures are suppressed to protect individual businesses.
Official definition
This industry comprises establishments primarily engaged in retailing new sporting goods, such as bicycles and bicycle parts; camping equipment; exercise and fitness equipment; athletic uniforms; specialty sports footwear; and other sporting goods, equipment, and accessories.
Illustrative Examples:
Athletic uniform supply retailers Fishing supply retailers Bicycle (except motorized) retailers Golf pro shops Bowling equipment and supply retailers Tack shops Diving equipment retailers Sporting goods (e.g., scuba, skiing, ball sports) retailers Exercise equipment retailers Sporting gun and hunting equipment retailers Camping and hiking equipment retailers
Source: US Census Bureau, NAICS 2022 Manual.
Not this code if…
| The business mainly does | Use instead |
|---|---|
| Retailing new or used truck campers and camping trailers | 441210 Recreational Vehicle Dealers |
| Retailing new or used snowmobiles, all-terrain vehicles (ATVs), motorcycles, motorized bicycles, utility trailers, personal watercraft, and motorized golf carts | 441227 Motorcycle, ATV, and All Other Motor Vehicle Dealers |
| Retailing new or used boats, outboard motors, and boat trailers | 441222 Boat Dealers |
| Retailing new shoes (except specialty sports footwear, such as golf shoes, bowling shoes, and cleated shoes) | 458210 Shoe Retailers |
| Repairing or servicing sporting goods | 811490 Other Personal and Household Goods Repair and Maintenance |
| Retailing used sporting goods and used bicycles (except motorized) | 459510 Used Merchandise Retailers |
| Operating marinas | 713930 Marinas |
| Operating shooting ranges | 713990 All Other Amusement and Recreation Industries |
| Operating golf courses (except miniature) | 713910 Golf Courses and Country Clubs |
Index entries (20)
- Athletic equipment and supply stores (including uniforms)
- Bicycle (except motorized) shops
- Bowling equipment and supply stores
- Camping and hiking equipment stores
- Diving equipment stores
- Exercise equipment stores
- Fishing supply stores (e.g., bait)
- Footwear (e.g., bowling, golf, cleated), specialty sports, stores
- Golf pro shops
- Gun shops
- Hunting equipment stores
- Outdoor sporting equipment stores
- Pro shops (e.g., golf, skiing, tennis)
- Saddlery stores
- Shoe stores, specialty sports footwear (e.g., bowling, golf, cleated)
- Sporting goods stores
- Sports gear stores (e.g., outdoors, scuba, skiing)
- Tack (e.g., harnesses, saddlery) shops
- Tackle shops (i.e., fishing)
- Uniform stores, athletic