Analysis
NAICS 532289 is the 2022 national industry for all other consumer goods rental, part of 53228 (Other Consumer Goods Rental). Census lists 13 example activities under it in the official index.
County Business Patterns counts 5,321 US establishments in this code in 2023, employing 43,881 people at an average annual payroll of $49,795 per employee (17th percentile of national industries). 56% of the establishments have fewer than five employees, which is close to the national mix.
By establishments it ranks 1st of the 5 codes at this level within Other Consumer Goods Rental, with 47% of them.
Between 2018 and 2023 the number of establishments grew 12% and employment fell 4%. The 2018 count used NAICS 2017, so part of a large move can come from codes being redefined rather than from businesses opening or closing.
Census lists 7 related activities that belong elsewhere, most often in 532210, 532281, 532282 and 532283. Businesses that do several things are classified by their primary activity, the one that generates the most value, so check those boundaries before settling on this code.
Its index entries, the activities Census uses to assign businesses to this code, include carpet and rug, residential, rental, furniture (i.e., residential) rental centers, furniture, residential, rental or leasing and musical instrument rental, among 13 in all.
Official definition
This U.S. industry comprises establishments primarily engaged in renting consumer goods and products (except consumer electronics and appliances; formal wear and costumes; prerecorded video tapes and discs for home electronic equipment; home health furniture and equipment; and recreational goods). Included in this industry are furniture rental centers and party rental supply centers.
Source: US Census Bureau, NAICS 2022 Manual.
Not this code if…
| The business mainly does | Use instead |
|---|---|
| Renting consumer electronics and appliances | 532210 Consumer Electronics and Appliances Rental |
| Renting formal wear and costumes | 532281 Formal Wear and Costume Rental |
| Renting video discs (DVDs), including through vending machines | 532282 Video Tape and Disc Rental |
| Renting home health furniture and equipment | 532283 Home Health Equipment Rental |
| Renting recreational goods | 532284 Recreational Goods Rental |
| Renting a range of consumer, commercial, and industrial equipment, such as lawn and garden equipment, home repair tools, and party and banquet equipment | 532310 General Rental Centers |
| Retailing and renting musical instruments | 459140 Musical Instrument and Supplies Retailers |
Index entries (13)
- Carpet and rug, residential, rental
- Furniture (i.e., residential) rental centers
- Furniture, residential, rental or leasing
- Musical instrument rental
- Party (i.e., banquet) equipment rental
- Party rental supply centers
- Piano rental
- Rug and carpet rental
- Silverware rental
- Table and banquet accessory rental
- Tableware rental
- Tent, party, rental
- Tool rental or leasing for home use