Analysis
NAICS 711310 is the 2022 national industry for promoters of performing arts, sports, and similar events with facilities, part of 71131 (Promoters of Performing Arts, Sports, and Similar Events with Facilities). Census lists 81 example activities under it in the official index.
County Business Patterns counts 4,274 US establishments in this code in 2023, employing 144,748 people at an average annual payroll of $34,306 per employee (6th percentile of national industries). 53% of the establishments have fewer than five employees, which is close to the national mix.
Between 2018 and 2023 the number of establishments grew 20% and employment fell 8%. The 2018 count used NAICS 2017, so part of a large move can come from codes being redefined rather than from businesses opening or closing.
Census lists 6 related activities that belong elsewhere, most often in 7111, 711212, 711211 and 561920. Businesses that do several things are classified by their primary activity, the one that generates the most value, so check those boundaries before settling on this code.
Its index entries, the activities Census uses to assign businesses to this code, include air show managers with facilities, air show organizers with facilities, air show promoters with facilities and arena operators, among 81 in all.
For example, producing live performances (but may also promote the performances and/or operate the facilities where the performances take place) are classified in 7111 (Performing Arts Companies) instead.
Official definition
This industry comprises establishments primarily engaged in (1) organizing, promoting, and/or managing live performing arts productions, sports events, and similar events, such as state fairs, county fairs, agricultural fairs, concerts, and festivals, held in facilities that they manage and operate and/or (2) managing and providing the staff to operate arenas, stadiums, theaters, or other related facilities for rent to other promoters.
Source: US Census Bureau, NAICS 2022 Manual.
Not this code if…
| The business mainly does | Use instead |
|---|---|
| Producing live performances (but may also promote the performances and/or operate the facilities where the performances take place) | 7111 Performing Arts Companies |
| Operating racetracks without casinos (but may also promote the events held in these facilities) | 711212 Racetracks |
| Presenting sporting events (but may also promote the sporting events and/or operate the stadiums or arenas where the sporting events take place) | 711211 Sports Teams and Clubs |
| Organizing, promoting, and/or managing conventions, conferences, and trade shows (but may also operate the facilities where these events take place) | 561920 Convention and Trade Show Organizers |
| Organizing, promoting, and/or managing performing arts productions, sports events, and similar events in facilities managed and operated by others | 711320 Promoters of Performing Arts, Sports, and Similar Events without Facilities |
| Leasing stadiums, arenas, theaters, and other related facilities to others without operating the facilities | 531120 Lessors of Nonresidential Buildings (except Miniwarehouses) |
Index entries (81)
- Air show managers with facilities
- Air show organizers with facilities
- Air show promoters with facilities
- Arena operators
- Arts event managers with facilities
- Arts event organizers with facilities
- Arts event promoters with facilities
- Arts festival managers with facilities
- Arts festival organizers with facilities
- Arts festival promoters with facilities
- Beauty pageant managers with facilities
- Beauty pageant organizers with facilities
- Beauty pageant promoters with facilities
- Boxing event managers with facilities
- Boxing event organizers with facilities
- Boxing event promoters with facilities
- Concert hall operators
- Concert managers with facilities
- Concert organizers with facilities
- Concert promoters with facilities
- Dance festival managers with facilities
- Dance festival organizers with facilities
- Dance festival promoters with facilities
- Ethnic festival promoters with facilities
- Fair managers with facilities, agricultural
- Fair organizers with facilities, agricultural
- Fair promoters with facilities
- Fair promoters with facilities, agricultural
- Festival managers with facilities
- Festival of arts managers with facilities
- Festival of arts organizers with facilities
- Festival of arts promoters with facilities
- Festival organizers with facilities
- Festival promoters with facilities
- Heritage festival managers with facilities
- Heritage festival organizers with facilities
- Heritage festival promoters with facilities
- Horse show managers with facilities
- Horse show organizers with facilities
- Horse show promoters with facilities