311821

Analysis

NAICS 311821 is the 2022 national industry for cookie and cracker manufacturing, part of 31182 (Cookie, Cracker, and Pasta Manufacturing). Census lists 9 example activities under it in the official index.

Between 2018 and 2023 the number of establishments grew 27% and employment rose 12%. The 2018 count used NAICS 2017, so part of a large move can come from codes being redefined rather than from businesses opening or closing.

County Business Patterns counts 461 US establishments in this code in 2023, employing 33,887 people at an average annual payroll of $55,303 per employee (25th percentile of national industries). 33% of the establishments have fewer than five employees, which is close to the national mix.

By establishments it ranks 1st of the 2 codes at this level within Cookie, Cracker, and Pasta Manufacturing, with 54.2% of them.

Its index entries, the activities Census uses to assign businesses to this code, include bakery products, dry (e.g., biscuits, cookies, crackers)…, cones, ice cream, manufacturing, cookies manufacturing and cookies, filled, manufacturing, among 9 in all.

Census lists 4 related activities that belong elsewhere, most often in 722515, 445291, 31181 and 311919. Businesses that do several things are classified by their primary activity, the one that generates the most value, so check those boundaries before settling on this code.